Vitabrid Japan, a D2C venture company specializes in developing and distributing skincare and nutraceutical products. They sell their products through a subscription business model where customers make repeat purchases.

Since implementing Spider AF, Vitabrid Japan has taken measures to cancel orders and stop product shipment when potential resale patterns are detected. This has led to a gradual decrease in the total number of resale incidents, as they consistently block initial orders suspected of being resellers.

While there has been an increase in customer inquiries regarding order cancellations, Vitabrid Japan handles them with proper responses, understanding that not all inquiries are valid and some may come from potential resellers. They also add notes to customer support history to ensure proper handling of detected cases.

Resellers Undermining Campaigns

Vitabrid Japan encountered a major issue during promotional campaigns:

❌ Unauthorized resellers buying discounted products in bulk
❌ Resellers using affiliate ad links to profit off Vitabrid’s marketing efforts
❌ Loss of campaign effectiveness due to stock being acquired by non-genuine customers

Without an effective detection system, fraudulent resellers could repeatedly make purchases, making it difficult to distinguish real customers from exploitative buyers.

Stopping Unauthorized Sales Before They Happen

Since deploying Spider AF:

🚫 Resellers are being detected early, preventing unauthorized sales
📉 Total resale incidents have gradually decreased
🛑 Orders flagged as fraudulent are canceled before shipping

However, some legitimate customers inquire about order cancellations. To manage this, Vitabrid Japan has improved customer service workflows, ensuring support teams can distinguish between real buyers and resellers by:

🔹 Adding customer notes to track past purchase behavior
🔹 Enhancing response processes to minimize impact on genuine buyers

Automating Fraud Prevention for E-Commerce Growth

Looking ahead, Vitabrid Japan aims to further optimize fraud prevention with automation:

⚡ Integrating Spider AF with cart systems for real-time fraud blocking
🤖 Automating chatbots to assist flagged customers & verify legitimacy
📈 Encouraging other D2C businesses to adopt Spider AF, strengthening industry-wide fraud detection

💡 “Increased adoption of Spider AF will further improve its detection accuracy, making it an even more valuable tool for e-commerce businesses.”

Leveraging Spider AF for Anti Scalping Detection

Spider AF, widely used for ad fraud prevention, was adapted to monitor and flag suspicious purchasing behavior.

🔎 Key Features Used by Vitabrid Japan:
✔ Detects repetitive purchases within short time frames
✔ Identifies organized resellers exploiting bulk discounts
✔ Automatically flags suspicious orders before shipment

By integrating Spider AF, Vitabrid Japan could prevent unauthorized orders before fulfillment, reducing revenue loss from fraudulent resellers.